Re:McDonalds #McDStories Twitter Campaign McBackfires
by mvkel on Thursday January 26, 2012 @11:09AM
(#3514622)
I love how all the marketing folks are piling on.
Hindsight is twenty-twenty. McDonalds followed the social media best practices to a T and still got burned.
While it's easy for the Chris Brogans of the world to create a new post about "Lessons Learned from McDonalds' McFail," the truth is, nobody thinks it will backfire until it does.
That's the fundamental nature of disintermediation.
Hindsight is twenty-twenty. McDonalds followed the social media best practices to a T and still got burned.
While it's easy for the Chris Brogans of the world to create a new post about "Lessons Learned from McDonalds' McFail," the truth is, nobody thinks it will backfire until it does.
That's the fundamental nature of disintermediation.