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Re:McDonalds #McDStories Twitter Campaign McBackfires by dmix on Thursday January 26, 2012 @02:17AM (#3513208)
This is bad only because it might offend some politically correct people.

Other than that it falls under the "there is no bad press" category. It's not like everyone viewed McDonalds as some authentic brand. It's disposable corporate food, we all know what to expect.

Just lots of free McDonalds advertising.

Re:McDonalds #McDStories Twitter Campaign McBackfires by Roboprog on Thursday January 26, 2012 @02:21AM (#3513217)
Exactly, (almost) no such thing as bad publicity. Nobody is surprised by what McDs is, and is not. At least they can sort of take a joke. Unless they screw it up and try to track people down for libel.