It's not white labelled Plausible. The creators of it are on Twitter if you are interested in following their journey (i.e. twitter/TheBuilderJR). It's built on Tinybird, Supabase, and Next.js, while Plausible is built in Elixir using plain Postgres and Clickhouse, and Phoenix.

A lot of relatively new analytics services tend to have similar looking frontends these days I've noticed though.

Just in case, Tinybird is built on top of ClickHouse. If you look deep enough into any analytics service, you'll find ClickHouse inside.

Yeah, I was actually looking at the idea of using it to make a little analytics site for my hobby projects last week :). The reason I mentioned it separately though was that I would assume Plausible has written a lot of code to deal with things that using Tinybird means you don't have to worry about.

Hi - co-founder of Beam here. Appreciate the discussion about our product in this context. We've tried to differentiate our product from the other GDPR compliant web analytics by also focusing on product analytics proxies which are easy to implement and interpret. We think our funnel analysis and cohort retention tools can be very helpful. To learn more about why we built Beam, check out this blog post - https://beamanalytics.io/blog/why-we-started-beam

Thanks for the context. Looks like a cool product and (as someone who hates cookie banners) I'm excited to see more GDPR compliant providers.

…and plausible is a direct ripoff of Fathom analytics (design by Paul Jarvis).

A good rule of thumb: if you think something is original, chances are it’s because you’re just not very familiar with the space.

Ultimately, none of this matters. The goal of a product should be to help customers achieve the outcomes they want, not create something original.