What about all the businesses that provide a free tier of their service with advertising but offer a paid version without advertisements? Many smartphone apps are free but ad-supported, but you can purchase the app to remove the ads.

And to be clear, the personally targeted advertising based on harvesting personal information is fundamentally different than the audience-targeted advertising in mass media. That and the interaction with the service to grab and sustain attention is what has led to Cory Doctorow's "enshittification" of the internet.