What about the recipient of the review? i.e. the company deserving of that review?

Don't get me wrong. I generally agree with you. However, some companies are deserving of any boost you can give them, even if it's within the Google matrix.

Your review is a drop in the bucket. It helps the company far more than it helps their customers. Unless it's negative, that is.

Isn't the collective good payment enough for these tasks?

You wouldn't ask to be paid for picking up a piece of litter off the floor.

These companies are a part of society, it's people all the way down who are being helped by this.

Trickle down "help"? haha

While I'm not against picking up litter, I've never picked up litter.

If anything it's trickle up, the first beneficiaries are the community.

So you think billion dollar companies are getting trickle up help? That is just very incorrect.