Fibonacci Numbers, Golden Ratios, and the Apple Logo Posted by fabuzaid on Wednesday January 25, 2012 @02:25PM from the gold3nratio.tumblr.com dept. http://gold3nratio.tumblr.com/post/6627609607/as-wonderful-as-insane-the-apples-logo-design-3 ( 1 comment | 12 points | on HN )
reminds me of the design brief for the new pepsi logo that leaked:
http://www.fastcompany.com/files/PEPSI%20GRAVITATIONAL%20FIE...
although it was widely criticized, the brief really demonstrates what a hundred million dollars to design a logo can get you.