Any idiot can throw a filter and some grounds into a V60 and then pour hot water over it but really great pour-overs aren't easy. You need a high-end grinder and fresh, top-quality beans. You need practice dialing in. There's even a bit of an art to making the pourover itself, with blooming and stirring, weighing the output, and timing the draw-down. People pay to see a skilled barista going through the ritual.