I was thinking of a scenario. My children are adults and browsing photos of themselves as children. They come across a picture of the family on a vacation to the beach. They dimly remember it, but the memories are fond. They notice they are holding crisp ice cold cans of Coca Cola Classic (tm). They don’t remember that part very well. Mom and dad rarely let them drink Coke. Maybe it was a special occasion. You know what, maybe it would be fun to pick up some Coke to share with their kids!

So a future where reality and history are subtly tweaked to the specifications of those willing to pay…