Granted we are a large company but we went from GitLab's Premium to the Ultimate. The Ultimate was the $100/month per. We found the aggregate cost of the solutions, maintenance, infra, time, etc., that made up what Ultimate offered was far in excess of we were going to have to do. BTW, they will likely negotiate with you if you like the capability but not the cost. Per the other users comment, if its self hosted, Gitlab should be more flexible with the pricing. My 2 cents. :)