What I want to see is a lot more high quality content behind subscriptions so that you know you'll likely find what you're looking for there.
I'm in marketing and in my experience online ads pay a misery to website creators, maybe except casinos and other unethical ads. If you produce online content you are much better off also selling whatever you produce, combining information with marketing. This suits well for many subjects, but not for all. Journalism cannot be combined with this for one.
That's why I'd like to see somebody making huge subscription bundles, where you'd get access to let's say hundreds or thousands of high quality websites within a specific or broad interest for a fair monthly fee. This money could then be distributed to content creators according to popularity of their content.
If creators started thinking rationally and put their own economic sustainability before their quest for fame, they would flock to these kind of subscription platforms. I honestly think it's the future of the internet. But people are stuck in the mindset of comparing prices of completely unrelated things, just because they access them with a computer. They think it's outrageous to pay $10 a month for access to a website when their internet subscription is $15 and Netflix is $15. But those are completely different things. It's like if I take the bus to town and go to the movies and then go to a store to buy something that costs $100. Would I be sensible to demand a smaller price because the bus was just $5 and the movie ticket was just $10?
I'm happy to pay for content that I know is high quality. But I'm not signing up for hit-or-miss content through a brittle subscribe-and-then-cancel-later-if-you-dont-like-it model when there's no real reason why pay-as-you-go doesn't exist
$0.001 is a placeholder for each page view. If you want to argue that's too cheap, that's a separate discussion, but saying I only want shit for free is inaccurate