https://educhange.com/wp-content/uploads/2018/09/NOVA-Classi...
It's a classification system promoted by a single research group in Brazil (Monteiro et al).
> A singular feature of NOVA is its identification of ultra-processed food and drink products. These are not modified foods, but formulations mostly of cheap industrial sources of dietary energy and nutrients plus additives, using a series of processes (hence ‘ultra-processed’). All together, they are energy-dense, high in unhealthy types of fat, refined starches, free sugars and salt, and poor sources of protein, dietary fibre and micronutrients. Ultra-processed products are made to be hyper-palatable and attractive, with long shelf-life, and able to be consumed anywhere, any time.
Previously we would just call this "junk food" rather than make some insinuation about "processing," which is still undefined and without meaning.
this is 'ultra processed' food that is defined by NOVA classification system.