UX writing tone, of course, is only a tiny piece of the overall foreclosure of customization that the current era of UX designers is complicit in. I see a continuum between cutesy UX writing and reduced ability to customize any and all settings by the end user; You think there is an "actual war" separate from the propaganda used to manufacture consent for it. Gilded cages need gilt - that gold leaf takes the form of emojis etc.