The whole point of the go stores was to do retail in a different way, where you had to conform to their way or it wouldn't work. Yes, it was limiting for people that didn't have a phone with them or account info. Do all of these people befuddled by the phone/app requirement for go stores struggle when they go to pick up something at an amazon locker? It's basically the same thing, you can't "talk to someone" to get your locker opened that is on the back wall of the drugstore.