Firstly, that's not a small minority case, and secondly, in my small town there are people from around 100 nations, and they have family and friends from all over. And, as I said, even central Europe has 3 timezones just inside EU. It's not like most people only have contact with their 50 neighbours, and never go anywhere. When I talk with friends, timezones come up reasonably often. It's not something people can walk around and not be aware of.