Those apparent progressive values are actually corporate values. Corporate values and progressive values can at times come to the same conclusion about a matter for completely different reasons. In these cases it may seem as though the corporation is championing progressive values, but that's not actually what's going on.

For instance, a progressive value is having a diverse workforce because discrimination and prejudice are immoral. A corporate value is having a diverse workforce because it makes labor organization harder. The corporate messaging about diversity initiatives this will appear to be progressive political messaging, but really isn't. Progressives support workplace diversity to combat prejudice, while corporations support workplace diversity to exploit prejudice.

https://www.theverge.com/2020/4/20/21228324/amazon-whole-foo...