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Re:How I named my startup by ThomPete on Monday January 23, 2012 @08:20AM (#3500230)
There are all sorts of reasons to put some effort into your name. But that is primarily if you are expecting to get a lot of your traffic from google.

In most cases though. It simply doesn't matter as long as your aren't being completely retarded about it.

No name is going to save your company.

So instead go with something you like. That way even if your company goes bad you don't start blaming your name for the misery.

Re:How I named my startup by gma on Monday January 23, 2012 @10:23AM (#3500612)
There's a lot to be said for that. For small businesses that will be predominantly marketed online it makes sense to choose something that communicates what you do. If you've got a massive PR budget, I think the rules are slightly different.