Credit card only seem like a good deal to consumers because it is hard to reason about n-th order economic effects. The profits these companies make are ultimately coming from all of our wallets.
I'm not against lowering CC fees. But the idea that they're just rent seeking is very silly.
I need to use something for purchases, and each method of payment has pros and cons. Even if using a credit card had a visible 2% additional cost, I'd use it on certain transactions. If I'm dealing with a vendor I might not trust to do a refund, a cc lets me do a chargeback. If I'm concerned about holding large amounts of cash, a cc lets me limit my risk exposure. If I don't have the cash currently, a cc give me an interest-free advance until the statement due date (between 20-40 days in the future).
We can certainly argue about whether those things are worth 1% or 3% or .02%, but they're worth something to consumers.
If I got 1% or 2% lower prices, would I give all that up? I doubt it.