Any ideas on how to create buzz before launching a startup. Need advice as I am about to launch http://www.onista.com in summer timeframe.

Re:Any ideas on how to create buzz before launching a startu... by pg on Saturday March 10, 2007 @10:17PM (#3500)

I don't think creating buzz prior to launch is that necessary for most startups. The question is more how to get a lot of people to the site after there's something to do there.

[ Parent | on HN ]

Re:Any ideas on how to create buzz before launching a startu... by JoeEntrepreneur on Saturday March 10, 2007 @10:41PM (#3506)

You are right. But in order to get the first users, don't you think people need to know that there is something called Onista that exists?

[ Parent | on HN ]

Re:Any ideas on how to create buzz before launching a startu... by python_kiss on Sunday March 11, 2007 @05:39AM (#3556)

Bad publicity is not as good as good publicity, but it is better than no publicity at all. As Seth Godin often points out "Being safe is risky".

If you wish to make a pre-launch buzz, try it in a controlled environment. A strategy I used was to aim for foreign startup blogs (mandarin, spanish, french, etc) instead of western ones. Their reviews gave me a leg up on the feedback I should anticipate from western bloggers.

Since the initial buzz I generated centered around foreign bloggers, I did not risk losing my reputation in front of the big name Web 2.0 startup bloggers. I took my startup to the west only after I was satisified with the feedback.

[ Parent | on HN ]

Re:Any ideas on how to create buzz before launching a startu... by JoeEntrepreneur on Sunday March 11, 2007 @01:56PM (#3611)

That shoulds like a good idea. Can you please point me to any foreign startup blogs those you know of? Appreciate it.

[ Parent | on HN ]