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Re:Company Lays Off 8k While Paying Matthew McConaughey $10M... by proser on Thursday March 02, 2023 @01:22PM (#34999590)
That's not what marketing does. It doesn't influence the decision. Marketing makes sure your company is top of mind when the customer decides to make a decision.
Re:Company Lays Off 8k While Paying Matthew McConaughey $10M... by disgruntledphd2 on Thursday March 02, 2023 @01:33PM (#34999760)
To be fair though, that's influencing the decision that they make, at least averaged over many people.
Re:Company Lays Off 8k While Paying Matthew McConaughey $10M... by edanm on Wednesday March 08, 2023 @01:03PM (#35072444)
Not just that. An effect of advertising I only understood later in life is that they give the company name recognition among all your peers.

E.g. BMW doesn't create car commercials just to get everyone to think about BMW when buying cars. They make car commercials to make sure everyone knows that BMW is expensive and good, so that driving a BMW is a signal that you're wealthy.

Similarly, Salesforce might want to make it clear that if you go with them, it's a "defensible" choice that you can easily explain to your boss.