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Re:How Duolingo reignited user growth by neither_color on Wednesday March 01, 2023 @07:36AM (#34981673)
It's a way of sucking in ppl who have a desire to learn a language and to fool themselves that they are actually working productively towards that goal by using duolingo when instead, they're essentially procrastinating

Now that you mention it, I've seen ads for apps to "beat procrastination" and "quit drinking" and all sorts of nonsense on my feeds that all have similar marketing that goes something like:

"Are you tired of trying to reach [goal] but failing? Our new science based app uses techniques proven to help you finally reach your goal"

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