You quoted "classical music aficionados". I was mainly reacting to that part and explaining what an aficionado would do. A random person buying a Big Mac is not an aficionado. Also from the article, 2.5% paid, 0.6% listened and 0.1% recognized him. This is more or less in line with my expectation. I certainly know classical music is a niche hobby. When I go to some chamber music concert, I often see a room of elders, very few young audience.