Presumably you think this is "whack" because you feel it's unfair that companies are making more in revenue without a corresponding increase in expenses. What about the reverse situation? ie. there is an oversupply/demand collapse, prices go down, but their input expenses stay the same so they make less money. We're seeing this in the semiconductor industry. Should we stand with them in solidarity by continuing to pay pre-collapse prices, and have internet commentators point out how it's "whack" for them to rake in less money even though their expenses hasn't dropped?