Does it necessarily have to be this way? The internet has provided a way of sharing and proliferating and distributing content. As long as a content is quality enough, people will tend to share the content and as more people distribute and share the content, you have a relatively inexpensive way to market and distribute the content. Now all this needs is a startup cracks a way for artist and content creators to monetize this way of distribution and marketing method online. I have posted my idea somewhere on this page. Care to discuss what you think? It would be great if small production companies can allow me to test my hypothesis =)