Could you leverage it to make money?

Of course. When other landlords are jacking up the rental prices in price fixing schemes you can undercut them with more reasonable profit margins and steal more business.

This is a little difficult if you don't own rows of empty houses though...

If it was easy everyone would do it.

This is exactly what RealPage is doing. It's asking rental companies to increase prices. It's then turning around and marketing those percentage increases as a reason to use its software.

So yeah, "you" can, if you're one of those AI SaaS companies.

I suspect there's plenty providing market value estimates based on what other customers are pricing at, but the computerised voice begging people not to price below what the algorithm says and requirements for property managers to seek "approval" to vary their own prices are unusually blatant...

look into the software your HR dept uses to know how much to pay you

If you want a searchable term they’re called “compensation management.”

The parking lots owned by an entertainment company in the large city near where I live (Detroit) prices all their parking lots dynamically. There's a TV at each unmanned lot with a different price dependent on the distance from the event (different venues at different distances) and depending on event and time. Seems made to extract as much as absolutely possible.

In sports betting, you can buy a service that tells you what you should set your odds at [0], in order to match the market. Since hundreds of betting sites buy from the same company, they quickly converge on some set price.

[0]: https://www.betradar.com/betting-services/live-odds-service/

And I thought I couldn’t hate sports betting any more than I already did. The ghost of Walter Annenberg is still haunting that slimy industry.