I moved to San Francisco in 1999, my early 20s, and got a landline. Cell phones were not yet the norm, and I really didn’t have much interest in having one until a girlfriend of mine insisted I get one in 2000.

If I remember correctly, Pac Bell had a “opt in” white pages phone number removal which was not charged, but my parents just a few years prior had to pay for theirs with Pac Bell.