Does anyone disagree that there are bigger problems to be solved than are currently being tackled by many startups? Not that most startups can tackle the daunting task of solving some of these problems themselves (at least, not without some serious IP and capital), but it's useful for a bit of perspective. Are we really solving some fundamental problem in the world by perfecting daily deals? No - it's silly to argue otherwise.
But the 100th engineer at Facebook had a greater positive impact on the world
If you had to pick a primary point being conveyed by the column, would you pick A) there are many important problems that startups could be working on or B) the 100th Facebook engineer made a more meaningful impact on the world than some popular startup founders? I chose option A.
Regardless, you seem content to argue with me because I choose to acknowledge his point. I don't care who he is, what he's worked on, or what other credentials he has - I agree with his core message, that we should choose to work on bigger ideas that change the world, not meaningless ones.
As an aside, I do think it can be necessary to go with smaller ideas in order to cash out and pursue greater ones. Case in point: Elon Musk; while PayPal wasn't necessarily a small thing, it pales in comparison to his current endeavors, which I believe will have a long-lasting impact on the world.
I actually disagree. Imagine someone saying "you suck as a human if you are working on _______". This piece is basically a softer version of that statement. Immediately, it makes you ask: who the heck are you to be saying this and what have you done?