I guess I don't really care. Deep down we all know it's bad, and has been since its inception even if part of that knowledge is in hindsight. I would venture to guess that Zuck knows this too, which is part of the reason he's so strongly pivoting to VR.

It's frustrating, because every time this comes up we have these long, expansive threads about what social media is or isn't 100% responsible for (as if the standard is 100%), or if we can't exactly identify the precise mechanism by which this or that algorithm is predatory, we just throw our hands up and say "well shucks, it's a tough question!" It's really not. Social Media in this current form is a net detriment to human civilization. I'm open to a steel-manned argument that earlier iterations - without the algos, without the doom scrolling, without the tracking - are okay, or even a good thing.

"Deep down we all know it's bad"

Really? I have never felt that way about social media (esp. Fb), it's only the studies demonstrating the harmful effects that have convinced me that, at least in their current incarnations, at a population level the cons of social media outweigh the pros. That there's still no good alternative to FB for taking advantage of its "pros" is my biggest concern.

You didn't think the facebook feed was weird? Not sure how old you are, but my first experience with facebook was probably back in 2009, when it had just expanded to other colleges and had added some features like the "like" button. And it became very very obvious that "liking" things made it more prominent in the "feed". To me and my friends it was obvious that this would be manipulated on both ends of the equation, those liking things to boost them and those making things to be boosted.

I still need to be convinced that there actually exist some "pros".

Never paid much attention to the feed and almost never "liked" things, but found it a helpful way to connect with certain people, organize/advertise events, etc. etc. Still do, though far less than I used to.

I mean, Facebook orginated as a platform for Zuckerberg and his frat bros to rate the attractiveness of female classmates without their knowledge or consent. It has always been toxic.

Fair point. That the company is still run by the guy who was sufficiently motivated to create a tool for that purpose initially explains a lot.