Think Windows 11; to encourage the use of Bing and Edge, MS is embellishing the search box and threatening to make Edge better if you try to install Chrome, right? Even if the ads are initially unobtrusive, if they prove to be ineffective, they may well appear in the middle of a chat reply or where the site currently cited is being displayed, and, more likely, the chatbot may respond directly in an advertising manner. But as chatbots are often said to be black boxes, how do you know if the response is an ad or not?