Steve himself has launched courses which are entirely improvised from day 1. He did the same thing with live seminars and that seemed to go very well for him.
I'd say that counts as a highly creative act, and is the polar opposite of working in silence.
I can spot these people from a mile away.
What they're doing is antithetical to the sentiment expressed in this post, which is about being creative. Not doing pre-marketing for some side hustle course or e-book.