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Re:Apple announces iBooks 2, iBooks Author to "reinvent text... by mdwrigh2 on Thursday January 19, 2012 @03:41PM (#3486587)
According to The Verge article[1], it looks like Apple requires the price to be $14.99 unless iBooks is the sole distribution mechanism.

[1]: http://www.theverge.com/2012/1/19/2718357/apple-ibooks-2-tex...

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