Netflix had a hack day and one guy made a really cool and simple keyboard shaped in a circle with the cursor in the middle. Every letter was one joystick movement from the center. They buried it. That and other UI blunders convinced me the difficulty searching for things is by design so you give up and watch their absolute shit piles of "original" content where the title and thumbnail tell the entire story.

I pay for OK Google mainly so it will play Youtube library music tracks. It also includes no ads and some sort of payment for content creators.