I'm noticing that traditional media & news outlets are getting their idea's from what is popular on social media outlets like Youtube.

Example: https://www.channel4.com/programmes/the-piano

https://youtu.be/ljjWeHmeVE8?t=157

https://www.youtube.com/results?search_query=pub+piano+playi...

https://www.youtube.com/results?search_query=shopping+mall+p...

https://www.youtube.com/results?search_query=public+piano+pl...