This reminds of a story mentioned in Steven Levy's "In The Plex". Larry and Sergey are showing off their page rank algorithm to a search engine company early on showing how much better and faster it is. The person they're showing it to is upset at how fast it is saying, "it's too good". He wanted the search to be slow so that users would be stuck on the search engine page longer and view more ads. Larry and Sergey left thinking the guy was an idiot.

I don't think it takes that much intuition to realize that treating your users well and building something for them will be better in the long run.