I worked with the author for a couple of years, pre- and post- acquisition, and I have to admit that he drove me somewhat crazy sometimes too. Leaving that aside, I also had an immense amount of personal respect for him as I could see how much he very genuinely cares about what he is doing. And, that's actively doing his best to do right by his customers. I think the author is 110% spot-on with his critique of Google here.