He explains that they do marketing later on the interview, and how they do it. A better way to explain this would be that his brands are not marketing-driven. They do marketing only after projects achieve product-market-fit.

I believe the OP is implying that the interview itself is marketing. By claiming the brand brand is not driven by marketing the unstated message is that brand is successful due to quality and innovation. The interview itself is a fantastic bit of marketing if you think about it.

Establishing product-market-fit is part of marketing.

I think you're confusing marketing and advertising.

Yeah, he's using the words interchangeably in the interview. Talking a lot about "marketing" with Facebook ads.

A cryptocurrency bridge!