I think this criticism is missing the point of the OP. It’s not simply “PR”, it’s how the company views or thinks about their products that matters. It’s disingenuous at best to make such claims with presumably almost no laptops shipped, fraudulent at worst.

I'm a freelance writer and blogger. I see it as a noob mistake sometimes made by sincere, well-meaning but naive folks who don't know anything about PR.

It's, yes, potentially also fraudulent if they don't remotely live up to the claims. In a world of "fake it til you make it" where most small shops have little hope of competing with people with VC money, it's counterintuitive for most people that click bait style PR can come back to bite you.

/2 cents