This is frustrating, and frankly, very odd. I want to buy it now. The publisher could have my $10 now. That's a good price point. I'm not going to buy it at the store, because I hardly every go to the bookstore and I don't have a car. Nor do I want to pay extra for the hard copy version.

However, there is a used bookstore just down the block. So most likely I will purchase it from them from someone who has sold it to them. So the publisher will get $0 from me.

I think this publisher is fundamentally misunderstanding how many people of my generation decide to purchase things, especially after going through the recent recession. I want it now, but I don't have to have it now. I can wait, especially if waiting three months will knock around 80% off the purchase price (such as buying from a used bookstore).