Fundamentally, it's hard to build a profitable blogging platform we'll like, because all you really need to do is render markdown/HTML with a decent stylesheet. Most features on top of that should either be browser extensions or shouldn't exist at all.

Everything else is platforming, which we will also argue should be separated from the blog itself. This is why we have URLs and links. Just as in the restaurant example, I first go to a credit card company, then I go buy dinner.