News for hackers. Stuff that matters.

A comment on Ask HN: Why Did Medium.com “Fail"?. Parent comment

Re:Ask HN: Why Did Medium.com “Fail"? by tonystubblebine on Friday February 10, 2023 @06:30PM (#34747486)
Most other metered paywalls move the paywall much lower in the page. That would be a simple way--let you get 1/3 of the way so you are more confident in what you are getting. Or move the location of the paywall.

In general though, we love being subscription driven rather than ad driven and I don't expect that to change.

[ Parent | on HN ]
Re:Ask HN: Why Did Medium.com “Fail"? by throwaway292939 on Saturday February 11, 2023 @12:43AM (#34749910)
Paywalls are difficult to get right.

For the consumer, it's very much not like "see 5 articles and now you got me as a subscriber".

I'm not sure what your ratio of free-to-premium content is, but I have a feeling it needs to skew more towards the free side to build engagement again. I hardly ever go on Medium now, but I used to a lot.

[ Parent | on HN ]
Re:Ask HN: Why Did Medium.com “Fail"? by kelnos on Saturday February 11, 2023 @03:11AM (#34750545)
> let you get 1/3 of the way so you are more confident in what you are getting

It's really interesting to see different perspectives here (especially yours, as the CEO). To me, I feel the opposite: I would rather know immediately on page load if I'm going to be allowed to read the whole article or not. If I get 1/3 of the way through and then get hit with a paywall, I get really frustrated, and even if I would consider subscribing, that frustration pushes me away.

[ Parent | on HN ]