I've always thought that "developer outreach" was an interesting way to spell "the sales department making engineers create marketing material to order in order to target their customer's engineering departments' engineers".

IME (which is limited but includes (in the past) Arm fwiw) developer relations/outreach/application engineering is done by people with an engineering background primarily, not a marketing one. I've considered such job listings myself, they always seem to be looking for experience with the tools rather than experience selling.

Well, yes, of course the job of developer outreach is performed by engineers, but under the aegis of marketing - which was the point of my statement above, unless I miscommunicated.

Ah ok, I misunderstood your comment then.

Do they think developers are kids?

If you want to reach developers, offer high detailed documentation that covers all the aspects of the GPU workings

Something simpler like this casts a much wider net in terms of who it can attract, and I recall another similar technical manga like this one going viral, so this was probably made to try and recapture that success.

While it's true that the highly detailed docs are useful (practically mandatory ;>) too, the manga/comic approach is very good for intro material for some audiences.

eg people whose concentration spans reject slogging through large volumes of text, but readily take in the visual aspect

I happen to be one of those persons. :p