One way I imagine this is that answers will have “helpful” postfixes after them. When the user interacts with the postfix prompts it serves pay-to-play dialogue. Advertisers can just bid on spots in a decision table. Simple example: a user asks “How do I best take care of roses in my location”? The ChatGPT/Bard answer is delivered then analyzed for keywords/themes that someone may want to advertise on. At the end of the answer (These results may be sponsored. Learn more) - Do you need help finding the nutrients mentioned in this response?

Maybe companies will add dozens of pages of text to their websites describing every little detail of their great products in every way possible in the hopes of getting picked up for the training data for the models. That text would of course also be written by some ai...

Thinking about how tech products are covered in the mainstream press, especially in the past when a lot of older journalists really didn’t have enough experience to ask the right questions, I’m betting this will be similar: write authoritative-sounding prose suggesting not just your company’s products but their preferred terminology and world-view, and spread it around as widely as possible. Get experts, real or self-labeled, to make ostensibly neutral buyer’s guides or reviews which conveniently exclude competitors (e.g. if my job was selling an Android phone, I might assert that nobody should even consider a closed-source OS for security reasons because that precludes the biggest decision while appearing to be objective).