If we’re just doing literary criticism, sure, fair enough.

In actual practice, as here, ‘vote with your wallet’ stands in for “people are choosing this, nothing to be done.” And ‘voting’ stands for collective action to change the choices on offer.

But sure, starting a company’s great too. Though with concentrated markets and high barriers to entry, that won’t always be feasible: I wouldn’t want to start a printer company, and that’s probably not the worst case.