Re:Design your pricing and tools so you can adapt them later
by imtringued on Sunday February 05, 2023 @12:32PM
(#34666746)
Yes, I know a startup where the difference between failure and becoming a multimillion dollar company was just in the pricing model alone. Their initial pricing put off most customers, then they changed it and kept the product the same and they got the usual hockey stick growth.
One could argue the opposite of your assertion: startups may fail because they dont change their pricing and packages.
Here’s a citation on underpricing: https://www.ycombinator.com/library/7M-most-startups-are-und...