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Re:Ask HN: What if the customer does not know what they want? by cc101 on Sunday February 05, 2023 @12:51AM (#34662331)
Job's answer to that was something like: "People don't know what they want. You have to show them". Job's used spectacles to show people. He had to rely on his own personal vision of the future to get the right idea. What spectacle you use I don't know. You have to find it just like you have to find the idea yourself. That is your goal. Find a suitable "spectacle". Of course I'm using "spectacle" in the loosest possible manner. Generalize and explore the idea of "spectacle".

Good luck!

Re:Ask HN: What if the customer does not know what they want? by brookst on Sunday February 05, 2023 @12:58AM (#34662367)
Yes, but the spectacle is half the story. It only works if people say “wow, I nad never thought about it, but that’s a huge problem I face daily and would love to solve.”

Everyone knows you can’t travel 5,000 miles in a day. So it’s not a top of mind problem. We relegate it to the same space as not being able to breathe underwater or having to go somewhere to find and buy/borrow a physical book. But once the possibility of getting on a plane or downloading an ebook is presented, suddenly it’s an amazing solution to a problem we didn’t know we had.

Jobs was an amazing showman, and he certainly pitched some terrible ideas, but his successes were genuine solutions, with the spectacle being an accelerant.

Re:Ask HN: What if the customer does not know what they want? by GianFabien on Sunday February 05, 2023 @01:11AM (#34662431)
I can't think of another person this past century who would match Steve Jobs's vision. He was one of those rare persons with an ability to identify opportunities. But you also have to remember that Steve was no engineer. He was the visionary and surrounded himself with those who would buy into his vision and deliver. It all started with Steve and Woz, then grew from there.

Most people forget that Steve was an aesthetic, learnt calligraphy and spent time in communes in India. He was the primary customer for every new Apple product. That is, he was scratching his own itch. He was infamous for calling work in progress SH*T which enticed staff to stretch their abilities and accomplish the impossible.

Re:Ask HN: What if the customer does not know what they want? by user_named on Sunday February 05, 2023 @05:37AM (#34663705)
You're just repeating the myth of Steve Jobs. Taking a course in calligraphy doesn't mean anything.
Re:Ask HN: What if the customer does not know what they want? by ThePowerOfFuet on Monday February 06, 2023 @12:58AM (#34673900)
Interesting how you focus on the one single detail which doesn't immediately contribute to the point being made.
Re:Ask HN: What if the customer does not know what they want? by anonymouskimmer on Sunday February 05, 2023 @11:37AM (#34666239)
Buckminster Fuller was both inventor and visionary. Which is probably a big reason his visions weren't fulfilling to the broader society.

What about Walt Disney?

Re:Ask HN: What if the customer does not know what they want? by seventhtiger on Sunday February 05, 2023 @10:45PM (#34673062)
https://en.m.wikipedia.org/wiki/Hiroshi_Yamauchi

He took Nintendo from a playing card company to an international juggernaut who owns the biggest IPs.

He also never used to play games. He would greenlight games by having an employee play the game in front of him. Somehow he had a keen eye for game quality, since the Nintendo Seal of Quality was a big factor in the resurgence of the home console.

He was also a difficult person to deal with.