> What you're seeing is just a manifestation of a rather major (sociological) event, and while I understand that the amount of hype is a bit over the top, to a large extent it makes sense.

This hyperbole is exactly why people like OP are getting sick of the headlines. It may be a major event sure, but only hindsight will be able to say that for certain. It may be another novel gimmick though, and this pronunciation will seem ridiculous in a year or two if that's the case. It's just too early to tell.