Indeed. Despite your best efforts, they know that Sir Olivier Stubbingwicke lives at the same address as Bill Swerski, who pays for the Comcast internet.

Similarly, very few people are unaware that XFinity is the pseudonym for Comcast.

I know I'm running with the off-topic comment, but I like to point that out whenever possible. Companies know that if they just change their name, they lose any bad connotations they had with the previous name.

Comcast changed the name of its Internet service to "Comcast Xfinity" for a few years, then silently dropped the "Comcast" at one point.

Spectrum is also Charter, and Altria is Phillip Morris. It's crappy that it actually works most of the time, so I like to point it out to try to counteract that.

That is so.... meta...