I could see it being used in AR to conceal identity to facilitate more equitable medical outcomes, I suppose.
Thank you again for the input! I was honestly at a loss for positive applications outside of financial gain.
I haven’t seen any ads driven by deepfake, or at least I don’t think I have. That advertising bit does sound rather obnoxious though!
"Deepfake therapy" lets therapists simulate the presence of dead or non-cooperative people [1]. A study showed positive results when sexual violence victims could safely discuss with a deepfaked version of their abuser [2].
[2]: Initial development of perpetrator confrontation using deepfake technology in victims with sexual violence-related PTSD and moral injury: https://www.frontiersin.org/articles/10.3389/fpsyt.2022.8829...
- Representing assistive robots/software with friendly human faces
- Reconstructing the likeness of people with permanent facial injuries when connecting with family
Other, questionably "legitimate", commercial uses are already in production:
- auto-generated corporate training videos
- "Personalized" advertising
I'm hating it already.