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A comment on Ask HN: What books an Entrepreneur should read?.
The Art of the Start - Guy Kawasaki
The Four Steps to the Epiphany - Steve Blank
The Lean Startup - Eric Ries
Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne
Crossing the Chasm - Geoffrey Moore
The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
Positioning - Al Ries & Jack Trout
Repositioning - Jack Trout (with Steve Rivkin)
Differentiate or Die - Jack Trout (with Steve Rivkin)
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The Art of the Start - Guy Kawasaki
The Four Steps to the Epiphany - Steve Blank
The Lean Startup - Eric Ries
Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne
Crossing the Chasm - Geoffrey Moore
The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
Positioning - Al Ries & Jack Trout
Repositioning - Jack Trout (with Steve Rivkin)
Differentiate or Die - Jack Trout (with Steve Rivkin)