I don't think releasing shoddy things is taking risks. That is being reckless.

Taking risks is working on new products to expand the company. Possibly refined versions of existing products, possibly explorations of related offerings. Could be green field recreation of what you have to see if you can make it better. Could be isolated improvements.

Such that, if you think it is only risky to possibly harm someone... I don't think we are talking about the same things.