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Re:Meta Reports Fourth Quarter and Full Year 2022 Results by threeseed on Wednesday February 01, 2023 @06:39PM (#34619829)
* Meta runs an ad platform for their channels e.g. Instagram, Facebook.

* Apple runs an ad platform for their channels e.g. News+, App Store.

Each platform is tuned for the requirements, datasets etc unique to their own channels and you can't just drop one platform in another company.

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